30 Most Important Google Ranking Factors A Beginner Should Know

Google uses about 200 various factors to rank a site.


It doesn’t matter how accurate this number is. The sheer magnitude of it is still intimidating. Especially for someone only starting to rank their site.

But here is the catch. Not all those factors are equally important. Some are indeed a must haves but others might not make much of a difference in your market. Many you don’t even have much direct influence on.

If you just launched your site and try to find out what aspects of SEO you should focus on first, here’s a treat for you. A list of the most important Google ranking factors a beginner should know.

On-Page factors:

The way your page is optimized has the most profound effect on its rankings. Here are the page optimization factors that can affect its search visibility:

  1. Keyword in the title tag. The title meta tag is one of the strongest relevancy signals for a search engine. The tag itself is meant to give the accurate description of the pages content. Search engines use it to display the main title of a search result. Including a keyword in it will indicate to search engine what to rank the page for.
    Ideally, the keyword should be placed at the start of the title tag. Pages optimized this way will rank better than those with keyword closer to the title’s tag end.
  2. Keyword in meta description tag. The importance of the meta description tag today is often discussed in SEO circles. It is nonetheless still a relevancy signal. It is also crucial for gaining user clicks from search results pages. Including the keyword in it makes it more relevant to a search engine and a searcher.
  3. Keyword in H1 tag. H1 tag is yet another relevance factor, serving as a description of the pages content. In spite of an ongoing discussion about its importance, it is still a good practice to include your keyword in a unique H1 tag on a page.
  4. Using keywords in the pages copy. Up until recently, stuffing your page with keywords was a surefire way to increase its rankings for a particular keyword. That’s not the case anymore. Using the keyword in the copy still sends a relevancy signal of what the content is about. How you place it, however, has changed drastically.
  5. The length of the content. These days searchers want to be educated and won’t satisfy with basic information. Google, therefore, looks for authoritative and informative content to rank first. And it’s common sense that the longer your content is, the greater the chance that you can cover more aspects of your topic. Don’t be shy of writing long but highly useful copy then.
  6. Duplicate content. Not all factors can influence your rankings in a positive way. Having similar content across various pages of your site can actually hurt your rankings. Avoid duplicating content and write original copy for each page.
  7. Canonical tag. Sometimes, however, having two URLs with similar content is unavoidable. One of the ways from preventing this from becoming a duplicate content issue is by using a canonical tag on your site. This tag does one simple thing; it tells Google that one URL is equivalent of another, clearly stating that in spite of two pages having the same content, they are in fact one.
  8. Image Optimization. It’s not only text that can be optimized on a page but other media too. Images, for instance, can send the search engine relevancy signals through their alt text, caption, and description for example.
  9. Content Updates. Google algorithm prefers freshly updated content. It does not mean that you have to edit your pages all the time. I believe that for commercial pages, such as product descriptions Google recognizes the fact that they are not as time sensitive as blog posts covering recent events. It is wise however to include some strategy to update certain types of content once every 12 months or so.
  10. Outbound links. Linking to authoritative pages sends trust signals to the search engine. Think of it this way, the only reason why you would send a user to another site is if you wanted them to learn more of the subject. This can be a huge trust factor for Google. Too many outbound links, however, can significantly diminish the page’s PageRank, hurting its search visibility. Outbound links can affect your rankings but use them in moderation.
  11. Internal links. Interlinking pages on your site can pass their strength between them.
  12. Keyword in URL. Including the keyword in the URL slug (that’s the bit that appears after the “.com/“part of the URL) is said to send another relevancy signal to Google.

Site factors:

There are certain site-wide factors that can affect your site’s search visibility as well:

  1. Sitemap. A sitemap helps search engine to index all pages on your site. It is the simplest and most efficient way to tell Google what pages your website includes.
  2. Domain trust. Trust matters. It’s hard no to think that sites Google trusts should rank higher. But how do you build that trust? Brian from Backlinko has a full list of trust factors here. Needless to say, building trust factors of your domain will certainly pay off.
  3. Server location. Some SEOs believe that a server’s location helps to boost rankings for that particular country or region.
  4. Mobile optimized site. Only a year ago, 46% of searchers used mobile exclusively to research. I believe this number increased exponentially in the last 12 months. It would be no surprise then that having a mobile optimized site would affect rankings in some way.
  5. Google Search Console integration. Lastly, having your site verified at Google Webmasters Tools is said to help with your sites indexing. Even if that’s not the case, the tool provides valuable data you can use to optimize your site better.

Off Page factors:

When ranking your pages, Google looks at factors outside of your site as well. Here are some of the key ones:

  1. The number of linking domains. The number of domains linking to you is one of the most important ranking factors.
  2. The number of linking pages. There might be some links from a particular domain to your site; their number is a ranking factor too. However, it is still better to have more links from individual domains rather than from a single domain.
  3. Domain Authority of linking page. Not all pages are equal. Links to pages with higher domain authority will be a bigger factor than those on low authority domains. Therefore, you should strive to build links from high domain authority websites.
  4. Link relevancy. Some SEOs believe that links from pages related to your pages topic carry more relevancy for search engines.
  5. Authority of linking domain. The authority of a domain may be a ranking factor too. For that reason, a link from low authority page on a high authority site will be worth more that from a lower domain authority one.
  6. Links from a homepage. Similarly, some SEOs believe that links from a home page of a linking domain carry more strength than those on one of its pages.
  7. A number of do follow vs. nofollow links. Google officially stated that they don’t count nofollow links (link with rel=nofollow attribute attached). Therefore the number of your do follow links should affect your rankings too.
  8. The diversity of link types. The types of links you build to your site matters too. Too many links of one type may be a spam indicator and impact your rankings negatively.
  9. Contextual links. It is said that links within the content of the page are worth more than links in a sidebar for instance.
  10. Link anchor. Anchor text of a link used to be a strong ranking factor. Today it can be utilized as a web spam indicator, negatively impacting your rankings.

Domain factors:

Lastly, your domain can affect your rankings as well. Some of the domain signals aren’t as strong as they used to be, there are few things worth paying attention to:

  1. Domain registration length. Google considers domains registered for longer than a year as more trustworthy. QUOTE.
  2. Domain history. You may not be the first person who registered the domain. And if your domain has been penalized in the past, its history might affect its current rankings.
  3. Country TLD extension. If you try to target a particular local market, it is said that having a domain with a country specific TLD (.pl, .co.uk or .ie for instance) will help to achieve better rankings for that location.
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Paweł Grabowski

Copywriter & Content Marketer at Smashingcopy.com
Pawel Grabowski is a copywriter and content marketer obsessed with helping SaaS startups attract new users, build engaged audience & drive more signups. And he's pretty good at it. See for yourself at smashingcopy.com
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Comments (40)

  1. Carl Barton 2 years ago Reply

    Great list Pawel, handy for those of us that have been dabbling with SEO for a while as well so you remember to stay focused on the important tasks

  2. Matthew Barnes 2 years ago Reply

    Great useful article well done

  3. Janet Hughes 2 years ago Reply

    Great list, saving to later reading and to expand upon.. Thank you for sharing.

  4. Sakib 2 years ago Reply

    Hi Paweł Grabowski,

    Thanks for presenting such important information in this easy way.

  5. Lou Serrano 2 years ago Reply


    Thank you for sharing this information. I have a lot of work ahead of me, but I’ll be using this information as a road map. Appreciate the insight.

  6. Erika 2 years ago Reply

    Good article! I’m trying to write my thesis about SEO. Can I ask you, how do we know that these are ranking factors? I mean, Google officially said that, or what..?

  7. Yogamaya 1 year ago Reply

    thanks for these useful information. Great contribution.

    • Kasia Perzyńska 1 year ago

      Thank you 🙂

  8. Bala 1 year ago Reply

    very nice article useful for me…

    • Kasia Perzyńska 1 year ago

      Thanks a lot, Bala 😉 stay tuned!

  9. Awual 1 year ago Reply

    This is very useful tips & tricks for beginners or everyone. Many many thanks for your ……………………………

    • Kasia Perzyńska 1 year ago

      Hey :-), I am happy to hear this, thank you! 🙂

  10. Ahtisham 1 year ago Reply

    I have not read useful post like this . All these things really matter for good ranking.

    • Kasia Perzyńska 1 year ago

      Hey there! I’m happy that we could help, thanks for your nice words. 🙂

  11. Jaintechnosoft 1 year ago Reply

    Happy to see such great strategic tips for SEO and very glad to read.Hope to see your next blog soon.

    • Kasia Perzyńska 1 year ago

      Hey there 🙂
      We are happy that you find this SEO tips useful. Have a nice day!

  12. BlakemoreBaylor 1 year ago Reply

    Thanks for sharing useful article on Google SEO.

  13. Govind Rastogi 1 year ago Reply

    Hello Kasia Perzyńska, Can you please suggest me any good article or post related to Outbound links and also i have only one ready domain to promote so how the Interlinking thing can be done.

    The article is no doubt very helpful and guiding for beginners like us.


  14. faran 1 year ago Reply

    Yes, this is very nice share but i think content is the best tactic to improve organic search

  15. Aanishka Mehata 1 year ago Reply

    Best Tips for rank high in google. I will use this tips in my dental implants clinic website

  16. Ashraful Islam 1 year ago Reply

    Actually, this article is very good for the beginners. All the major factors of ranking are explained here with a clear idea. We need more articles about various topics of SEO from you. I have read the article many times. Best of Luck.

  17. طراحی سایت 1 year ago Reply

    great thanks for share

  18. Deepak Kanwar 1 year ago Reply

    Great content, it will help me to gain my skills… thanks..!!

  19. jasimuddin 1 year ago Reply

    Nice writing, it is most important for beginner. thanks.

  20. Al Waller 1 year ago Reply

    It is a amazing information to share with us. Various types of internet marketing blogs are help to us. Thanking for share with us.If any one want to get more about Memphis local SEO service you may visit Memphis SEO .

  21. mona 1 year ago Reply

    Thanks for the post.It helped me a lot.Thanks!!!!!!Keep the good work up!

  22. Namsheed 1 year ago Reply

    Great article.its helps to improve my knowledge.

  23. Magento Webshop 1 year ago Reply

    I must say the blog post is just useful for everyone else reading it because the information and knowledge it contains is very important. I like the post! Excellent job! Keep sharing such valuable information through your blogs.

  24. Md. Adbullah 1 year ago Reply

    Great, This is very useful article for begainers and I would like to get advance feature then.Thanks for sharing the valuable information with us.

  25. John 11 months ago Reply

    Keywords in Title, Description and H1 tag are one of the most important factor for gaining ranking.

  26. faiz ul hassan 10 months ago Reply

    Great Post and Insight into where to get great content!
    Thanks for sharing this kind of information. I always like your presentation style. Really it is easy to understand me. In this post, you add picture’s with content. I only see the picture and easily to understand.

  27. Kiran 10 months ago Reply

    Great post enjoyed reading the post. Mentioned every point in order can be understand easily by anyone. Hope to see some more techniques related to off page.

  28. M.Waqar 9 months ago Reply

    Nice Aricle

  29. Saurabh Singh 9 months ago Reply

    Thanks for Sharing great article , it is most important for beginner .

  30. Dalia 9 months ago Reply

    Thanks…It helped me

  31. simran 7 months ago Reply

    thanks Paweł Grabowski..Your post is pretty awesome in which you described comprehensively how the Search Engine Marketing help to get the potential customers. Different methods and tools discussed by your are really good work

  32. jai pawar 7 months ago Reply

    very nice article it helped me alot & its vry easy to understand….thank you

  33. sutoro.web.id 7 months ago Reply

    niche thanks you…

  34. Laura Karpowski 4 months ago Reply

    As someone who knew very little about search engine optimization, I found The SEO Key by Joshua Grasmick to be a practical, helpful, and easy to read guide. Joshua breaks down a complicated concept in a way anyone can understand. He also provides relevant links to various SEO services throughout the book. A must read for anyone who wants to learn about SEO to improve their business or website.

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