There is one often overlooked aspect of localization that many don’t think about immediately as it pertains to international expansion: Localized Keyword Research and International SEO. This article will guide you through different aspects you need to consider such as different local search engines (Yes,  Google has competitors!), machine translations, link building and keyword tools…. Read more »

In June we published two pieces on How to conduct a complete SEO audit. They can be found here: How to Perform Your First SEO Audit: Content Overview and here: How to Perform Your First SEO Audit: Indexing Overview on Positionly’s blog. But we’ve got more to say; so we’re finishing what we started by bringing to… Read more »

The new set of SERP changes rolled out by Google is bound to impact your digital marketing strategies. Now, marketers should ideally brace themselves for the recent SERP changes that entail multifarious attributes including PPC, Google Images, Shopping on Google, News, Knowledge Graph and Apps. While some of the changes are part of the recent… Read more »

Recently, we’ve published a piece about how to run your first SEO audit that covered the first essential part: Content Overview. Today we provide you with the second part of the complete SEO audit that you should conduct when starting a new project. The time has come to perform an indexing overview. What is indexing?… Read more »

First of all, let me apologize for the slightly misleading title. There is a world of difference in local SEO for franchises, e-commerce SEO or paid SEO for that matter. From creating different types of landing pages to finding niche keywords that are relevant, a lot of franchise businesses (and their agencies) are neck deep… Read more »