My friends have a jewelry store. As their products are exceptionally beautiful, fine quality and hand-made, they have global ambitions. However, the jewelry market is overcrowded, and giants like Tiffany & Co. make the online competition super tough. Small businesses barely have a chance to rank high in global search engines for generic and highly… Read more »

Search engine optimization is an accumulation of strategies and techniques used to increase the number of visitors to a website by obtaining a high ranking in search results. An important feature of SEO is making your website intelligible for both users and search engine robots. SEO helps the engines figure out what a particular page… Read more »

It’s not only the e-commerce start-ups that make mistakes; even many of the renowned e-commerce enterprises are guilty of committing basic SEO errors. We’ve published a post SEO for E-commerce: 7 Most Critical Disorders & How To Cure Them, but we have more to say about this topic. Reasons for low conversion rates, for example,… Read more »

I’ve recently read Eliav Lankri’s case study published on Medium where he tells the story of his innocent customer, a jewelry store owner, who - never having dealt with SEO - suddenly became a victim of a “sophisticated” negative SEO attack. And the attack made his website vanish from the search results, dropping his revenues… Read more »

Back in the day, aspiring digital marketers in the SEO game could get away with a set of formulaic moves that would all but guarantee a top spot. Nowadays it’s different – search engine optimization has evolved to such a degree that it very nearly emulates real world marketing; that is, marketing for the people…. Read more »

Redirects are used to tell visitors or web crawlers where to go if the page they are requesting is no longer available for one reason or another. Although this concept is fairly simple, many website developers use redirects incorrectly, which can severely impact the website’s performance as well as its SEO ranking. Reasons to Use… Read more »