The value of good copywriting is hard to assess. It’s not a tangible thing, and you can’t really measure it, even if you go by clicks and responses. Because its value goes way beyond just making people read stuff. Good copywriting can enhance your clients’ trust in your brand, it can make them more likely… Read more »
If you’ve ever worked with writers, you’ve probably noticed that some of them need very little editing or coaching while others need a whole lot just to make sense of their work. As someone who both writes and manages a writing team, I’ve often wondered why this is the case. Even writers who are great… Read more »
What makes your business different? Maybe it’s your quality – you make better stuff than anyone else. Maybe it’s your service – you really care about keeping customers happy. Or, perhaps it’s your knowledge and experience – you’ve done this stuff for years and you’ve seen it all. When it comes to copywriting for businesses,… Read more »
What makes someone a great writer? While it’s true that some are naturally gifted with a command of the English language, you might be surprised to learn that some of the best writers in the business have first drafts just as ugly as your own: Scattered ideas, half-finished thoughts, bad grammar - and yes, even… Read more »
Writing good sales copy is a skill that many appear to assume they don’t need to learn, but in order to write a great email campaign (for example), it’s necessary to understand the process. In advertising, a tried and tested method for creating great copy that converts is the AIDA method, which is a simple… Read more »
Recently, we looked at writing for the web and how it differs to writing for print in many ways. To follow that up, let’s take a look at headlines today – what makes a good headline that makes a reader want to pick up that newspaper, magazine or make that all-important click? According to Copyblogger,… Read more »
In the wake of the Google updates, the written content that you see on the web should now start to become much better quality than it has in the past. There are many talented writers out there and so in theory, it should now just be about them getting more cash for their efforts right?… Read more »
The press release still has a place as a crucial online marketing tool. It’s what makes people look up and pay attention. Despite its use amongst larger companies, smaller businesses can still benefit from it. Submitting it to various directories and local online news outlets could yield you the publicity you need to bring in… Read more »
