The proliferation of bad content on the internet has led marketers to disown many old SEO tactics quicker than you can say ‘grey hat.’ Some bold marketers are even predicting the eventual demise of SEO. I have a small message for the naysayers – the sky is not falling anytime soon! We can safely envision… Read more »
What’s the essence of having a beautiful and enhanced website with no traffic? The joy of every website owner sees the tremendous growth of traffic; a feat that is perfectly achievable through SEO. A website, however, glamorous it is, is not worth it if it is not to search engine optimized. Knowing that search engines… Read more »
When creating a new website, there is always an element of risk to lose your keyword rankings. Moving content around, removing text, deleting pages, adding pages and making changes to title tags can impact your rankings, but if you have a large website or are going for a complete and very different redesign, it is… Read more »
There are two types of SEO: on-page SEO, which deals with content and page optimization, and off-page SEO which concerns establishing relations between websites. Together these two make the SEO universe almost complete. But wait a minute, there’s something more: Technical SEO - the next big topic to talk about. source What is technical SEO… Read more »
My friends have a jewelry store. As their products are exceptionally beautiful, fine quality and hand-made, they have global ambitions. However, the jewelry market is overcrowded, and giants like Tiffany & Co. make the online competition super tough. Small businesses barely have a chance to rank high in global search engines for generic and highly… Read more »
Search engine optimization is an accumulation of strategies and techniques used to increase the number of visitors to a website by obtaining a high ranking in search results. An important feature of SEO is making your website intelligible for both users and search engine robots. SEO helps the engines figure out what a particular page… Read more »
It’s not only the e-commerce start-ups that make mistakes; even many of the renowned e-commerce enterprises are guilty of committing basic SEO errors. We’ve published a post SEO for E-commerce: 7 Most Critical Disorders & How To Cure Them, but we have more to say about this topic. Reasons for low conversion rates, for example,… Read more »
I’ve recently read Eliav Lankri’s case study published on Medium where he tells the story of his innocent customer, a jewelry store owner, who - never having dealt with SEO - suddenly became a victim of a “sophisticated” negative SEO attack. And the attack made his website vanish from the search results, dropping his revenues… Read more »
