Content marketing is so integral to the success of an online business that a strong strategy is required. And like most things in life, there is a right and wrong way to go about it. In a survey conducted by the content marketing institute, 89% of UK respondents said their company uses some form of… Read more »

Here is the naked truth about content creation: Creating content is not a difficult task to perform. However, creating content that your readers will love is not easy, and this is where many entrepreneurs fail. Don’t get me wrong; there are other content marketing hurdles as well which challenge entrepreneurs more than creating engaging content,… Read more »

It takes more than just a fancy name and awesome services/products to develop the kind of lead generation required to skyrocket your brand as the next billion-dollar company. With traditional cold-calling running out of style and a push for inbound marketing on the rise for the past decade or so, it’s all come down to… Read more »

Content marketing is lately the most significant […and the most fantastic!] area of online marketing! According to Content Marketing Institute, its meaning is constantly growing. Content marketing provides people with useful information that can help solve their real problems and show how to handle different issues. Yes, content educates and entertains. This is why, any content… Read more »

Content curation is not just for people in marketing. The folks of this field know to create a hub of information regardless of the type of your niche. Since it is a fairly broad topic, you need to play with your site from different perspectives. Curating the content is a practice to find, annotate, organize,… Read more »

Behavioral factors are continually becoming more important for Google and this is the direction today’s SEO is heading. If you want to evaluate the quality of your traffic and check how people interact with your website, fortunately, there is a proper metric for you! It all begins with Google Analytics. Google Analytics is why most… Read more »

In the previous post Kinga shared with us some crucial tips about e-commerce SEO. You’ve learned how to properly optimize an onsite content. Today you will also find out what types of content you should publish at your online store. Words are vital tools in the world of e-commerce. Used effectively, they create a compelling sales proposition that not… Read more »

When it comes to content, there are two primary categories: informational pieces with great longevity and staying power, and explosive pieces which take off quickly (but also become old news quickly). This is obviously an oversimplification of sorts, as the two categories aren’t necessarily mutually exclusive, and there are gradients in between the two extremes,… Read more »